Overview · Thursday, May 30
Good morning, Nina.
Here's what changed across Northstar Labs since your last visit.
Net revenue+18.4%
$284,620vs. previous 30 daysMonthly recurring+12.2%
$193,84089% of targetConversion rate+0.6%
4.82%visitor to paidActive users+8.1%
24,89230-day activeCustomer acquisition−6.8%
$118lower is better90-day retention+2.4%
91.4%2,481 customersRevenue performance
$284,620 ↑ 18.4%
Net revenue across all products and regions
Current Previous
Traffic mix
Acquisition sources
84.2Kvisitors
Organic search38%
Paid social24%
Direct21%
Referrals17%
Conversion journey
4.82% CVRAcquisition funnel
Visitors84,190−84.7%
Signed up12,840−34.3%
Activated8,430−51.9%
Paid4,058
Campaign efficiency
Top campaigns
| Campaign | Channel | Spend | Revenue | ROAS |
|---|---|---|---|---|
| Spring product launch | $18,420 | $74,860 | 4.06× | |
| High-intent search | Google Ads | $12,680 | $43,910 | 3.46× |
| Founder stories | Organic | $2,900 | $21,340 | 7.36× |
| Partner newsletter | Referral | $4,120 | $25,180 | 6.11× |
Pulse insight
Your strongest growth lever is activation
Customers completing all four onboarding milestones are 3.2× more likely to upgrade within 30 days. Improving mobile setup could unlock an estimated $18.4K MRR.
Live updates
LiveRecent activity
18 new Scale customersAcquired through Organic Search
Expansion revenue increasedNorthstar cohort upgraded 24% faster
Activation rate needs attentionMobile onboarding fell below 62%